What We Do

Westminster Associates partners with individuals, teams and leaders to help them become the best possible version of themselves. This allows people to build better relationships, lead others more effectively, and work more harmoniously and productively in teams. We do this by using the Insights Discovery Personal Profile, a highly personalized document unique to each individual. The profile focuses on a number of key areas:

  • Key strengths and possible weaknesses
  • Value to the team
  • Methods for effective communication
  • Possible blind spots
  • Understanding your opposite type
  • Suggestions for development

Insights Discovery uses a simple four-colour model. We call these Insights colour energies, which are Fiery Red, Sunshine Yellow, Earth Green and Cool Blue. Everyone uses all four colour energies, but it’s their order and intensity which is unique to each individual.

Our Personal Effectiveness sessions are tailored to each individual’s needs. You may have a natural talent in some areas and an opportunity for growth in others. This is typical for all of us. Only through conscious practice can we make something a comfortable, less conscious, habitual behaviour which is a fully-integrated part of our self.

Our approach when working with our clients:

  • Our goal is to encourage greater communication and more effective collaboration between your people, both as peer-based teams and as leaders in their own areas
  • We develop senior and middle managers so they can develop and lead high-performing teams. Our development teaches them not to get tough on the person but instead to get tough on the problem through an equal balance of high challenge and high support leadership
  • We also work with people on the frontline of customer interactions so they can better understand one another and, more importantly, better understand your customers. What and whom are your teams facing, how can they adapt, and how can they better connect most effectively on all levels with each other and the customer?

The more satisfied you are with your work, the more you’re productive, committed and happy.  Satisfaction reduces stress and conflict.  But what about when you just don’t “connect” with a person at work and don’t understand why, no matter what or how you try?

Our approach to personal effectiveness encourages personal accountability and the development of the best version of you. In a complex organisation, this is often the starting point for improving team effectiveness and creating the best leaders.

Improving effectiveness

Improving effectiveness through this personal approach will help you and your teams:

  • Understand your preferred working style
  • Build better relationships
  • Understand how your behaviour affects you and those around you
  • Understand why you connect with some people more easily than with others
  • Develop self-awareness through your own personal profile
  • Address communication challenges

Our work uses the Insights Discovery Personal Effectiveness methodology to understand how an individual’s preferred style impacts their strengths, possible weaknesses, and value they bring to the team, as well as highlighting their preferred communication style, opposite types, possible blind spots, and even suggestions for personal development.

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